Privacy policy

Effective Date: August 9, 2025

This Privacy Policy explains how Adrenalize (“we,” “us,” “our”) collects, uses, and shares your personal information when you visit, make a purchase, or interact with our website at adrenalize.store (the “Site”) and related services (the “Services”).

By using our Services, you agree to the terms of this Privacy Policy.

1. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. Updates will be posted on this page with the “Effective Date” revised. Significant changes will be communicated where required by law.

2. Information We Collect

a) Information You Provide Directly

  • Contact details – name, email, phone number, billing/shipping address
  • Account information – username, password, security questions
  • Order details – products purchased, payment confirmation
  • Customer support communications – details you choose to provide

b) Information Collected Automatically

Using cookies, pixels, and similar technologies, we collect:

  • Device and browser type
  • IP address and approximate location
  • Pages visited and actions taken on our Site

c) Information from Third Parties

  • Shopify – to operate our online store
  • Payment processors – to confirm and process transactions
  • Marketing partners – to deliver relevant ads

3. How We Use Your Information

We use your personal information for:

  • Providing Services – fulfilling orders, processing payments, shipping products, managing accounts
  • Customer Support – responding to inquiries, handling returns/exchanges
  • Marketing & Advertising – sending promotional communications and displaying relevant ads (with opt-out rights)
  • Security & Fraud Prevention – detecting and preventing unauthorized activity
  • Legal Compliance – meeting regulatory and contractual obligations

Legal bases (for EEA/UK users):

  • Contract performance (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR) – marketing, service improvement, and security (you can object at any time)
  • Consent (Art. 6(1)(a) GDPR) – where required for marketing/tracking
  • Legal obligations (Art. 6(1)(c) GDPR)

4. Cookies & Tracking Technologies

We use cookies to improve site performance, remember preferences, and analyze usage.

For details, see Shopify’s Cookie Policy.

You can adjust cookie settings in your browser. Blocking cookies may affect functionality.

We recognize Global Privacy Control (GPC) signals as opt-out requests for targeted advertising and sale/sharing of personal information. You may also opt out using our Do Not Sell or Share My Personal Information link.

5. How We Share Your Information

  • Service providers – payment processors, hosting providers, shipping partners
  • Marketing partners – to deliver targeted ads (with opt-out rights)
  • Affiliates – for internal business purposes
  • Legal authorities – to comply with laws or protect our rights
  • Business transaction partners – in the event of a merger, sale, or bankruptcy

We do not sell sensitive personal information and do not knowingly sell/share personal information of individuals under 16 years of age.

6. Data Retention

We keep your personal information only as long as necessary for:

  • Fulfilling orders and managing your account (typically up to 7 years for tax/legal compliance)
  • Resolving disputes and enforcing agreements

After retention periods expire, we securely delete or anonymize the data.

7. Your Rights

Depending on your location, you may have the right to:

  • Access and obtain a copy of your personal information
  • Request deletion or correction
  • Object to or restrict processing
  • Opt out of sale, sharing, or targeted advertising
  • Withdraw consent (where processing is based on consent)
  • Request data portability

You can exercise these rights by contacting us (see Section 10). We may request identity verification.

8. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from them. If we discover such information, we will delete it promptly.

9. International Transfers

If we transfer your personal data outside your country, we will use lawful safeguards such as the European Commission’s Standard Contractual Clauses or UK-approved equivalents. Copies are available upon request.

10. Contact Us

Adrenalize Privacy Team
📧 concierge@adrenalize.store
📌 Please contact us via email for privacy-related inquiries.

EU/UK Representative: Not applicable at this time.

Data Controller: Adrenalize